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Space and Culture
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Public Road Signs as Intermediate Interaction

Oskar Juhlin

Interactive Institute

Daniel Normark

Karolinska Institutet

This article reports a study of the abundant practice among people who live along roads to communicate with passing drivers by making and mounting public road signs. These signs can be seen as a complement, parallel, or second to official signs posted by road authorities. The article focuses specifically on how public road signs support different forms of communities, the practical work of enhancing readability for passing drivers, and the adoption to road inspectors' work of removing public road signs. The authors argue that public road signs are important, enabling intermediate interaction between communities. Furthermore, people posting signs adopt different tactics so that their messages are detected by passing drivers, while not being deleted by road authorities. However, road inspectors' work of removing signs is also vital for the success of public road signs, seeing their maintenance work as editing the road.

Key Words: public road signs • communities • intermediate interaction • ethnographic fieldwork • uses of space

This version was published on November 1, 2008

Space and Culture, Vol. 11, No. 4, 383-408 (2008)
DOI: 10.1177/1206331208314614
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